In-store shopping is open or shop our online store!
​We offer curbside pickup or delivery within Williamson County. We also ship!

WOW! Check out these online deals on select Melissa & Doug favorites. Save 30%
​All Melissa & Doug items are 25% off in the store. Free assembly and storage, too!

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New at Purple Butterfly:
iTouch PlayZoom Smartwatches

These smartwatches come with features such as a camera, video, voice recorder, learning games, photo effects, sound animations, stopwatch, alarm, and so much more! Plus the PlayZoom smartwatch doesn't connect to a cellular device, so it's free of GPS tracking and completely safe!

See our selections of iTouch smartwatches...

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Visit our New Arrivals page to see apparel we've received recently.

Among the latest arrivals:
RuffleButts (see photo)
Angel Dear
Beaufort Bonnet Company
Bailey Boys
Claire & Charlie
Luigi
Magnolia Steel
Petit Ami
Remember Nguyen

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Purple Butterfly Kid of the Week
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We love seeing your pictures of children in our embroidery designs and other apparel. Visit our PB Kids page to see a gallery of  more photos.

• Shop Collections
• New Arrivals
• Baby
• Girl's Apparel
• Boy's Apparel
• Coats, Sweaters & Hats​
• ​Bath
• Bedding
• Shoes​
• Socks​​
• Swim
• Sleepwear
• Bows​
• Bags
• Masks
• Back to School
• Seasonal
• 50% Off Sale Rack​​

• Toys
• Art Supplies
• Crafts & Activities
• Dolls & Accessories
• Games
• Playsets & Furniture
• Plush
• Puzzles
• Role-Play Costumes
• Rugs
• Books​
• Dr. Seuss​

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With the children at home, now is a perfect time to have them draw something that we can turn into a priceless gift.  Learn more...

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Free monogramming adds a personal touch. We also do custom embroidery designs and can stitch a child's handwritten message. Learn more...

Our extensive selection of toys, including a large line of Melissa & Doug, has something for every child. We offer free assembly and storage, too!

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Follow @purplebutterflykids on Instagram to get the latest updates:

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Take a virtual tour of The Purple Butterfly below