Check our New Arrivals page frequently to see what's just in.
See Outerwear for Widgeon jackets and more

Let us add a favorite character, design or monogram to a mask for your child or you. Learn more...

​Please help us stay open and healthy by following these guidelines when visiting the store.

​We still offer curbside pickup or delivery within Williamson County. We also ship!

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Purple Butterfly Kid of the Week
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We love seeing your pictures of children in our embroidery designs and other apparel. Visit our PB Kids page to see a gallery of  more photos.

• Shop Collections
• New Arrivals
• Girl's Apparel
• Boy's Apparel
• Outerwear
  
• Baby
• Bedding
• Shoes​
• Socks​​
• Swim
• Sleepwear
• Bows​
• Bags
• Masks
• Back to School
• Seasonal
• 50% Off Sale Rack​​

• Toys
• Art Supplies
• Crafts & Activities
• Dolls & Accessories
• Games
• Playsets
• Plush
• Puzzles
• Role-Play Costumes
• Rugs
• Books​
• Dr. Seuss​

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With the children at home, now is a perfect time to have them draw something that we can turn into a priceless gift.  Learn more...

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Free monogramming adds a personal touch. We also do custom embroidery designs and can stitch a child's handwritten message. Learn more...

Our extensive selection of toys, including a large line of Melissa & Doug, has something for every child. We offer free assembly and storage, too!

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Follow @purplebutterflykids on Instagram to get the latest updates:

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Take a virtual tour of The Purple Butterfly below